5 Tips for Sustainable HRM

Companies willing to create a sustainable structure are now considering social and environmental goals as well as long term financial results.

The role of Human Resource Management (HRM) also changes and evolves within this business world that is in a state of constant transformation. The conducted studies indicate that companies that motivate their people and create positive working environments stand out in competition. The responsibility of HRM that used to just recruit people who will improve work processes in line with the business goals is now offering environment- and people-oriented economic and social solutions to create a sustainable corporate culture in long term.

And to be able to talk about a long and sustainable corporate culture, it is required for the people of that corporation to come to work willingly, to fulfill their jobs devotedly and to view their corporation not as a stop in their career path but rather as the final destination. Thus, the companies willing to create a strong corporate culture require sustainable HRM solutions.

Improve the culture of company with its people

People, who are part of the a corporate culture creation process, forms a bond with that corporation and gain a sense of belonging.  HRM should listen to the suggestions and requests of people and make the changes together with them to create a corporate culture that everyone can contribute to its success.

Create opportunities for volunteering

Guiding people towards good causes help them build stronger ties and act as a team. HRM should create opportunities for the people to volunteer in charities and organize campaigns enabling them to support other people and organizations.

Train about corporate culture

Explaining the corporate culture through trainings ensures the corporate vision and goals to be embraced rapidly within the organization. HRM should clearly describe the environmental impact of the company and the role of its people in achievement of corporate goals.

Include sustainability into performance goals

The sustainable structure that is being built also helps people feel safe. HRM both accelerates the construction of this culture and enables the construction of a roadmap in the minds of its people by including sustainability requirements into the corporate performance goals.

Review work practices

A conflict between sustainability goals and work practices may cause people to disbelieve their organization and their role in this organization. HRM should take the lead in reviewing the corporate structure and prepare a work environment in line with sustainability goals by adopting a social and environmental approach.